Privacy Policy

This Privacy Policy explains how Swirl handles your information when you scan wine labels, create AI-generated wine profiles, save bottles to your Cellar, use the Wine Guide, or contact support.

Effective Date

5 June 2026

Summary

Swirl is designed to work without an account, login, or user profile. Your saved Cellar data is stored on your device.

When you choose to identify a wine, Swirl sends the selected label photo to Google Gemini so it can read the label and return a wine profile. The app asks for consent before the first AI identification.

Information Swirl Handles

Swirl may handle the following information:

Wine label photos you capture with the camera or choose from your photo library for identification
AI-generated wine profile details, such as wine name, winery, vintage, country, region, type, grapes, alcohol content, rating, confidence, tasting notes, food pairings, price range, and drink-until year
Saved Cellar records, including the saved wine profile, label image, scan date, and save date
App preferences, such as your Cellar sort option and whether AI identification consent has been recorded
Support emails you choose to send, including your email address and anything you include in the message
Crash logs, diagnostics, and basic app usage information provided through Apple services if you have enabled sharing with Apple and developers

Swirl does not require you to provide your name, phone number, account credentials, or payment details inside the app.

Camera and Photo Library

Swirl asks for camera access so you can scan wine labels in the app. You can also choose an existing image from your photo library.

The app uses the selected image only for the wine-label workflow. Swirl does not browse your photo library, import unrelated photos, or access camera images until you choose to capture or select a label photo.

AI Wine Identification

Swirl uses Google Gemini to identify wine labels. When you tap Allow on the consent sheet and identify a label, the selected label image is sent to Google's Gemini API with instructions to read the label and return structured wine information.

The AI response is used to create the Wine Profile shown in the app. If you save the profile, it is added to your local Cellar. If you do not save it, the profile is discarded when you close it.

Label photos sent for identification are processed by Google according to Google's applicable privacy and data processing terms. Swirl does not use label photos for advertising, user profiling, or resale.

Local Cellar Storage

Saved wine profiles are stored locally on your device using Apple's local app storage technology. This includes the label image and wine details shown in your Cellar.

You can delete saved wines from the app. You can also remove local app data by deleting Swirl from your device, subject to normal iOS backup and restore behavior.

How Information Is Used

Information handled by Swirl is used to:

Identify wine labels and generate wine profiles
Save, sort, display, share, and delete wines in your Cellar
Remember app preferences and AI identification consent
Provide support when you contact us
Improve app stability and performance using Apple-provided diagnostics

We do not sell your personal information, rent your information, or share it with advertisers.

Accounts, Tracking, and Advertising

Swirl does not require account creation or login. The app does not include third-party advertising, and it is not designed to track you across other apps or websites.

Third-Party Services

Swirl may rely on the following third-party services:

Google Gemini API for AI wine-label identification
Apple App Store, StoreKit, App Store Connect, and Apple diagnostics for app distribution, ratings, reviews, app sharing, crash reporting, and diagnostics

We require service providers that receive information from Swirl to provide the same or equal protection for that information as described in this Privacy Policy and required by applicable App Store privacy requirements. These services also process information according to their own privacy practices.

Data Retention

Saved wines remain on your device until you delete them or uninstall the app. AI consent and app preferences remain on your device until reset, overwritten, or removed with the app.

Support emails are retained as long as needed to respond to your request and maintain reasonable business records. Apple diagnostics and third-party service data are retained according to those providers' policies.

Children's Privacy

Swirl is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children.

Your Choices

You can deny camera access and use the app without scanning from the camera.
You can choose whether to select a photo from your library.
You can avoid AI identification by not submitting a label photo.
You can turn off AI identification consent in Settings. The app will ask again before sending another label photo for AI identification.
You can delete saved wines from your Cellar.
You can manage Apple analytics and diagnostics sharing in iOS settings.

Changes to This Policy

This Privacy Policy may be updated from time to time. When we make changes, we will update the date on this page.

Contact Us

For privacy questions, support requests, or data-related queries, email:
[email protected]

Other Resources

Swirl Home
Support
Apple Standard Terms of Use